Cinematic Creative Direction & Styling

Wedding Preparation · Editorial Storytelling · Boutique Hospitality

Recognized for elevating preparation, detail, and atmosphere into visual art, Soigné Styling specializes in luxury creative direction and experiential styling for couples, wedding creatives, and boutique hotels.

Founded by stylist and creative director Jordan McMills, Soigné curates cinematic, heirloom-infused experiences that honor emotion, story, and atmosphere — from the intimacy of the bridal suite to the storytelling of editorial campaigns and hospitality environments.

Serving New Orleans & Beyond

About

Soigné Styling is a boutique creative direction and styling studio dedicated to elevating weddings, hospitality, and editorial narratives through intentional, heirloom-driven design.

Led by founder and creative director Jordan McMills, our work begins in the micro — the light in a preparation suite, the quiet movement of hands arranging florals, the shimmer of vintage glassware — and unfolds into a cohesive, cinematic visual story.

We collaborate with discerning couples, planners, photographers, and boutique hotels to shape experiences that feel quiet, tactile, and deeply personal. Each commission is crafted with an editorial eye and grounded in a philosophy of quiet luxury. Whether styling a wedding morning, shaping a brand’s visual narrative, or producing an editorial campaign, our focus remains unwavering:
to create moments that feel lived-in, artful, and emotionally resonant.

A table decorated with a gold candelabrum holding four unlit white candles, surrounded by an arrangement of pink, white, and light purple flowers, with stained glass windows in the background.
A woman in a white dress with green floral patterns standing beside a table decorated with flowers and glassware in a well-lit, elegant dining space.
Smiling woman arranging colorful floral centerpieces on a table in a church or cathedral with stained glass windows

Services

  • Four women in sleepwear sitting on a bed, celebrating with champagne in a well-lit, elegant bedroom with floral arrangement and large mirror.

    The Wedding Prep Ritual

    A serene, curated beginning to the wedding day.

    The Wedding Prep Ritual transforms the morning into an elevated chapter of the celebration — an intimate overture shaped by sensory storytelling, heirloom touchpoints, and intentional composition. This bespoke experience refines the preparation suite, choreographs the atmosphere, and creates emotionally rich moments that anchor the entire day.

  • A woman in an elegant dark green dress holding a bouquet of flowers.

    Editorial & Brand Styling

    Creative direction, set styling & visual narrative creation.

    Soigné partners with photographers, planners, venues, artists, and boutique brands to craft iconic, publication-ready imagery. From concept development to day-of styling and art direction, every frame is shaped with clarity, composition, and emotional resonance.

  • Three men in tuxedos are gathered around a table with bottles and flowers outside, having a conversation, in a backyard with a two-story red house and patio umbrellas.

    Hospitality Experience Design

    Styling and guest-experience refinement for boutique hotels.

    Rooted in hospitality principles and editorial polish, this service elevates the atmospheres of boutique hotels and heritage venues. Soigné shapes guest-facing spaces, seasonal vignettes, bar carts, suites, and micro-experiences while producing social-ready content and marketing imagery.

  • Creative Direction for Weddings

    A refined, cohesive aesthetic vision for couples planning independently.

    The Soigné Design Direction shapes the visual and atmospheric language of your celebration — palette, texture, candlelight, florals, and the emotional architecture that defines your reception environment. This creative partnership brings clarity and cohesion to your design decisions, offering a refined aesthetic narrative that supports couples planning without a full-service designer.

  • Her reliability, work ethic, and creative vision elevated our concept beyond what I imagined, and she approached every detail with thoughtfulness and professionalism.

    — Visual Society Weddings, Kelsey Coste

  • She has a rare balance of being both easygoing yet incredibly organized, making collaborations seamless and enjoyable. I would wholeheartedly recommend her to future couples and vendors looking for someone who not only delivers beautifully but also brings out the very best in a project.

    — Visual Society Weddings, Kelsey Coste

  • Jordan is an absolute dream to work with. She’s incredibly thoughtful & intentional with every detail, offering white glove service unlike anything I’ve ever seen from another vendor.

    — Kasey Smith Beauty

  • No matter your style, Jordan is able to take that and translate it into an experience that is perfectly in tune with your vision - from glassware to matchbooks and beyond. I’m always amazed by what she creates!

    — Kasey Smith Beauty

  • She radiates warmth and is so kind & caring, creating sweet relationships with clients & vendors alike. I would highly recommend her to anyone wanting to truly level up their wedding day experience. Her services through Soigné Styling remind you to slow down & savor the moment with utmost elegance

    — Kasey Smith Beauty

  • I was immediately impressed—both by her talent and by her presence.

    — Molly Peters, Director of Sales​ at Hotel Peter & Paul


  • We were fortunate to bring Jordan and her remarkable work to Hotel Peter and Paul. As a team that values meaningful collaboration with all of our vendors, working with Jordan was a truly exceptional experience. From start to finish, she demonstrated professionalism, creativity, and a deep sensitivity to the unique challenges posed by the historic architecture of our property.

    — Molly Peters, Director of Sales​ at Hotel Peter & Paul

  • Jordan was incredibly organized and flexible, adapting seamlessly to the limitations of the building while still executing her vision beautifully. It was a true pleasure to witness her vision come to life within our space.

    — Molly Peters, Director of Sales​ at Hotel Peter & Paul

Trusted by New Orleans’ Most Celebrated Boutique Hotels

Soigné Styling has shaped editorial and hospitality-oriented work within some of the region’s most esteemed boutique properties — including Michelin Key–recognized hotels — while cultivating thoughtful relationships across the Gulf South.

Selected properties and relationships include:

  • The Celestine — Hospitality styling and editorial campaign

  • Hotel Peter & Paul — Editorial work produced on-site

  • The Chloe (New Orleans & Nashville) — Creative collaboration conversations with leadership regarding potential future initiatives

  • LeBlanc + Smith portfolio — Ongoing professional dialogue around prospective projects in hospitality experience design

Soigné’s work reflects a specialized focus on atmospheric visual storytelling, guest-experience environments, and the intersection of design, emotion, and hospitality.

A bride in a white lace wedding dress and veil smiling as she is about to open a gift box from two women in navy blue dresses, one of whom is holding a white box, inside a cozy room with a lamp and flower arrangement.
Bride sitting on a bed in a bridal gown, with a veil over her head, smiling, in a hotel room with lamps and a painting in the background.

@soignestyling