Woman in white pajamas relaxing on a bed in a decorated bedroom with red curtains, a floral arrangement, and a side table with a lamp and flowers.
Three women laughing and chatting on a bed in a well-decorated bedroom with a chandelier, large window, and floral arrangements.
A bride in a wedding gown with a veil standing between two women in elegant dresses, seated at a decorated table with floral arrangements and candlesticks inside a church with stained glass windows.
A decorative tray with fresh flowers and pink glassware on a wooden surface.
A wooden table with a silver tray holding four bottles of rosé champagne, glasses of champagne, and floral arrangements with white, pink, purple, and yellow flowers. To the right, there are two glass dessert trays filled with small, round pastries to
Elegant wedding table setup with floral centerpieces and candelabras in a decorated church or chapel.
A bride in a wedding gown with a veil holding a bouquet of flowers inside a church with stained glass windows.
Six glass bowls with etched designs on a windowsill, with a blurred building visible outside the window.
Close-up of a bride and two bridesmaids holding bouquets of flowers during a wedding ceremony.
A bride wearing a lace wedding gown and a veil, sitting at a table decorated with large floral arrangements, inside a church with stained glass windows.
A woman lying down, holding a glass of white wine or champagne, wearing a silver ring with intricate design, dressed in white, with her face slightly blurred in the background.
Two women in elegant dresses standing close together in a decorated event hall with floral arrangements and stained glass windows.
Close-up of two women in wedding dresses holding bouquets with pastel peach, cream, white, and blush pink flowers.
A bride sitting inside a church, wearing a lace wedding dress and veil, surrounded by floral arrangements and candles.
A bride in a wedding dress with lace details, sitting at a decorated table adorned with flowers and candleholders, with her veil draped over her head, inside a church or reception hall.
A bride in a wedding dress with a veil sitting at a table decorated with a large bouquet of pastel-colored flowers and surrounded by other floral arrangements, inside a church with stained glass windows.
A black and white photograph of a woman with long hair, wearing a wedding veil.
Two women with long, wavy hair, one with dark brown hair, are seen looking at each other through a mirror in a room decorated with pink walls and floral arrangements, with their reflections visible.

Cinematic Creative Direction & Styling

Wedding Preparation · Editorial Storytelling · Boutique Hospitality
Luxury wedding morning styling & creative direction in New Orleans

Bridal suite styling, heirloom detail composition, editorial production, and boutique hospitality experience design.

Recognized for elevating preparation, detail, and atmosphere into visual art, Soigné Styling specializes in luxury creative direction and experiential styling for couples, wedding creatives, and boutique hotels.

Founded by creative director Jordan McMills, Soigné curates cinematic, heirloom-infused experiences that honor emotion, story, and atmosphere — from the intimacy of the bridal suite to the storytelling of editorial campaigns and hospitality environments.

Soigné Styling is a luxury creative direction and wedding styling house serving New Orleans and destination celebrations across the Gulf South.

Soigné Styling

Luxury creative direction and editorial styling for weddings, boutique hotels, and brand campaigns.

New Orleans and destination celebrations

    • Wedding Preparation Styling — bridal suite vignettes, heirloom details, flatlays, and atmosphere

    • Creative Direction for Weddings — palette, texture, candlelight, linens, florals, and cohesive visual story

    • Editorial & Hospitality Styling — campaigns, venue storytelling, suites, bar carts, and guest-facing moments

  • For discerning couples, planners, photographers, and boutique properties seeking quiet-luxury visuals with cinematic restraint.

About

Soigné Styling is a boutique creative direction and styling house dedicated to elevating weddings, hospitality, and editorial narratives through intentional, heirloom-driven design.

Led by founder and creative director Jordan McMills, our work begins in the micro — the light in a preparation suite, the quiet movement of hands arranging florals, the shimmer of vintage glassware — and unfolds into a cohesive, cinematic visual story.

We collaborate with discerning couples, planners, photographers, and boutique hotels to shape experiences that feel quiet, tactile, and deeply personal. Each commission is crafted with an editorial eye and grounded in a philosophy of quiet luxury. Whether styling a wedding morning, shaping a brand’s visual narrative, or producing an editorial campaign, our focus remains unwavering:
to create moments that feel lived-in, artful, and emotionally resonant.

A table decorated with a gold candelabrum holding four unlit white candles, surrounded by an arrangement of pink, white, and light purple flowers, with stained glass windows in the background.
A woman in a white dress with green floral patterns standing beside a table decorated with flowers and glassware in a well-lit, elegant dining space.
Smiling woman arranging colorful floral centerpieces on a table in a church or cathedral with stained glass windows

Services

  • Four women in sleepwear sitting on a bed, celebrating with champagne in a well-lit, elegant bedroom with floral arrangement and large mirror.

    The Wedding Prep Ritual

    A serene, curated beginning to the wedding day.

    The Wedding Prep Ritual transforms the morning into an elevated chapter of the celebration — an intimate overture shaped by sensory storytelling, heirloom touchpoints, and intentional composition. This bespoke experience refines the preparation suite, choreographs the atmosphere, and creates emotionally rich moments that anchor the entire day.

    Wedding Day Styling & Bridal Suite Styling →
  • A woman in an elegant dark green dress holding a bouquet of flowers.

    Editorial & Brand Styling

    Creative direction, set styling & visual narrative creation.

    Soigné partners with photographers, planners, venues, artists, and boutique brands to craft iconic, publication-ready imagery. From concept development to day-of styling and art direction, every frame is shaped with clarity, composition, and emotional resonance.

    Editorial Styling for Photographers & Brands →
  • Three men in tuxedos are gathered around a table with bottles and flowers outside, having a conversation, in a backyard with a two-story red house and patio umbrellas.

    Hospitality Experience Design

    Styling and guest-experience refinement for boutique hotels.

    Rooted in hospitality principles and editorial polish, this service elevates the atmospheres of boutique hotels and heritage venues. Soigné shapes guest-facing spaces, seasonal vignettes, bar carts, suites, and micro-experiences while producing social-ready content and marketing imagery.

    Boutique Hotel & Venue Styling →
  • A bride with light skin, dressed in a lace wedding gown, holding a bouquet of flowers, standing with her eyes closed inside a church with brick and stone architecture.

    Creative Direction for Weddings

    A refined, cohesive aesthetic vision for couples planning independently.

    The Soigné Design Direction shapes the visual and atmospheric language of your celebration — palette, texture, candlelight, florals, and the emotional architecture that defines your reception environment. This creative partnership brings clarity and cohesion to your design decisions, offering a refined aesthetic narrative that supports couples planning without a full-service designer.

    Wedding Creative Direction & Aesthetic Guidance →

  • Her reliability, work ethic, and creative vision elevated our concept beyond what I imagined, and she approached every detail with thoughtfulness and professionalism.

    — Visual Society Weddings, Kelsey Coste

  • She has a rare balance of being both easygoing yet incredibly organized, making collaborations seamless and enjoyable. I would wholeheartedly recommend her to future couples and vendors looking for someone who not only delivers beautifully but also brings out the very best in a project.

    — Visual Society Weddings, Kelsey Coste

  • Jordan is an absolute dream to work with. She’s incredibly thoughtful & intentional with every detail, offering white glove service unlike anything I’ve ever seen from another vendor.

    — Kasey Smith Beauty

  • No matter your style, Jordan is able to take that and translate it into an experience that is perfectly in tune with your vision - from glassware to matchbooks and beyond. I’m always amazed by what she creates!

    — Kasey Smith Beauty

  • She radiates warmth and is so kind & caring, creating sweet relationships with clients & vendors alike. I would highly recommend her to anyone wanting to truly level up their wedding day experience. Her services through Soigné Styling remind you to slow down & savor the moment with utmost elegance

    — Kasey Smith Beauty

  • I was immediately impressed—both by her talent and by her presence.

    — Molly Peters, Director of Sales​ at Hotel Peter & Paul


  • We were fortunate to bring Jordan and her remarkable work to Hotel Peter and Paul. As a team that values meaningful collaboration with all of our vendors, working with Jordan was a truly exceptional experience. From start to finish, she demonstrated professionalism, creativity, and a deep sensitivity to the unique challenges posed by the historic architecture of our property.

    — Molly Peters, Director of Sales​ at Hotel Peter & Paul

  • Jordan was incredibly organized and flexible, adapting seamlessly to the limitations of the building while still executing her vision beautifully. It was a true pleasure to witness her vision come to life within our space.

    — Molly Peters, Director of Sales​ at Hotel Peter & Paul

Press Publications & Recognitions

  • The word 'loverly' written in black lowercase letters with a heart shape replacing the letter 'v'.
  • Stylized black letter initials 'S' and 'B' on a white background.
  • The word 'Perfète' written in white letters on a black background.
  • Logo for LÉ ROSE Stories with simple black text on white background.
  • Magazine cover titled 'New Orleans Bride' with a minimalist black and white design.
  • Purple background with the white text 'inRegister' centered.
Three young men in tuxedos sitting at a table, two smoking cigars, in an art-filled room with framed paintings on green walls.
Three young men in tuxedos enjoying drinks outdoors under a large umbrella at a lush garden setting.
Women celebrating with champagne cocktails at a party.
A woman in a white lace dress sitting on a bed in a softly lit room, with her hand on her head, eyes closed, and a painting on the wall behind her.
A woman in a wedding dress with a veil sitting on a bed in a room with a portrait and lamps.
Three young men dressed in tuxedos sitting at a table in a restaurant or lounge, with green walls and framed artwork behind them. One is holding a drink, another has his hand near his mouth, and the third is looking straight ahead with a serious expr
A decorative tray holding several empty glasses, a bowl filled with matchboxes labeled 'The Crystal,' two amber-patterned glasses, and bottles, with a flower arrangement of white and pink flowers in the background.
A tray containing multiple bottles of sparkling wine, glasses, and candles, surrounded by a floral arrangement of pink, white, and purple flowers, with a champagne bucket on the right.
A person pouring a drink into a glass on a wicker table surrounded by bottles and a large floral arrangement
Floral arrangement with pink, orange, and white flowers on a fireplace mantel, lit by candlelight, against a textured warm wall with dark green on the side.
Three men in tuxedos sit at a dining table, smoking cigars in a dimly lit room with green walls and framed artwork.
A hand pouring a dark liquid from a bottle into a glass with mint leaves, on a wooden table with colorful glasses and flowers in the background.
A waiter serving a drink with mint leaves to a man in a tuxedo sitting at an outdoor table.
Four women in white robes are inside a small room, preparing and talking to each other. A wedding dress is hanging on a black door to the right.
Three women in white dresses celebrating and toasting with glasses in a small bathroom, seen from a bedroom with a bed and a lamp in the foreground. A wedding dress is hanging on a door next to the bathroom.
Three women in white dresses talking and smiling in a room, with a wedding dress hanging on a door to the right.
A bride and groom stand close together, gazing into each other's eyes, inside a house with a gray door in the background. The groom wears a black tuxedo with a bow tie, and the bride wears a white lace wedding gown. They are smiling warmly at each ot
A bride and groom at a wedding reception raise their glasses in a toast while holding hands. The groom wears a black tuxedo with a white shirt and black bow tie, and the bride wears a white lace wedding gown with shoulder straps. The bride is sipping
A newlywed couple, dressed in wedding attire, holding hands and enjoying drinks while peeking out from a hallway.
A newlywed couple, the groom in a black tuxedo and the bride in a white lace wedding dress, sharing a joyful moment and holding drinks during their wedding.
A couple dressed in formal attire at an art gallery, each holding a cocktail glass, smiling and enjoying an event.
A bride and groom in wedding attire standing close together in an indoor setting with framed pictures on the walls.
Glass cups with colorful decorative patterns on a wooden surface, with floral arrangements in the background
Wedding invitation suite with RSVP card, map, and decorative elements, including flowers, a matchbox, and tarot cards on a table.
Wedding invitation suite on a table, featuring a white card with elegant script, a navy blue envelope, matching RSVP card, matches, and a photo album, with a pair of gold heels nearby.
A bride with dark brown hair in a white lace wedding dress holding a bouquet of pink, yellow, and white flowers, standing with two bridesmaids in black dresses with spaghetti straps, all smiling indoors near a green door and a floral arrangement on a
Three women, including a bride with a bouquet, are smiling and talking in a room before a wedding ceremony.
Three women in formal dresses, with the woman in the center holding a bouquet of flowers, posing indoors.
Close-up of clear glass candle holder decorated with a gold mermaid design and colorful rhinestones, placed on a wooden surface with blurred background of greenery and holiday decorations.
Three young men wearing black tuxedos and bow ties pose in front of a reddish wall, each with a boutonniere on their lapel, standing confidently with serious expressions.
Three men in formal tuxedos standing outside near a green door and red wall with a lantern, engaged in conversation.
Two men in black tuxedos with white shirts and black bow ties standing near a door, one leaning against the door frame with hands in pockets and the other standing in the background with arms crossed.
Blue and white matchboxes in a glass dish on a wooden table, with a partially visible floral arrangement in the background.
A decorative display featuring a large bouquet of various colorful flowers with pink, yellow, white, and black blooms, surrounded by several glass and metal cups with gold accents, arranged on a round tray on a wooden surface.
A floral arrangement in a vase with various flowers, surrounded by ornate glass candle holders on a tray.
A floral centerpiece with pink, yellow, and white flowers arranged on a tray with glassware, in a bright, outdoor setting.
Elegant glass cups with gold floral patterns on a silver tray, surrounded by pink and white flowers.
A man in a tuxedo opening a white box revealing a black box inside, on a dark wooden table with a glass of drink and a plant on the side.
A basket containing small bottles of perfume named Tijon, surrounded by a floral arrangement with peach, pink, and white flowers.

Trusted by New Orleans’ Most Celebrated Boutique Hotels

Soigné Styling has shaped editorial and hospitality-oriented work within some of the region’s most esteemed boutique properties — including Michelin Key–recognized hotels — while cultivating thoughtful relationships across the Gulf South.

Selected properties and relationships include:

  • The Celestine — Hospitality styling and editorial campaign

  • Hotel Peter & Paul — Editorial work produced on-site

  • The Chloe (New Orleans & Nashville) — Creative collaboration conversations with leadership regarding potential future initiatives

  • LeBlanc + Smith portfolio — Ongoing professional dialogue around prospective projects in hospitality experience design

Soigné’s work reflects a specialized focus on atmospheric visual storytelling, guest-experience environments, and the intersection of design, emotion, and hospitality.

A bride in a white lace wedding dress and veil smiling as she is about to open a gift box from two women in navy blue dresses, one of whom is holding a white box, inside a cozy room with a lamp and flower arrangement.
Bride sitting on a bed in a bridal gown, with a veil over her head, smiling, in a hotel room with lamps and a painting in the background.

Frequently Asked Questions

  • Wedding day styling focuses on the visual and atmospheric narrative of the day — particularly intimate moments that shape how the experience feels and how it is remembered.

    Unlike planning, which manages logistics and timelines, or floral design, which centers on botanical elements, Soigné provides creative direction and styling oversight: curating objects, refining spaces, and composing moments so the day unfolds with intention, calm, and visual cohesion.

    Our role often lives at the intersection of art direction, editorial styling, and experiential design, supporting both the emotional experience and the resulting imagery.

  • Yes. Hotel and destination spaces are a core part of our work.

    We frequently style boutique hotel suites, historic properties, private residences, and destination getting-ready environments throughout New Orleans and beyond. Our approach is sensitive to architecture, light, and scale — enhancing the space rather than overpowering it.

    This is particularly valuable in hotel settings, where thoughtful styling can elevate both the guest experience and the imagery produced for personal archives, editorial use, or hospitality marketing.

  • Absolutely — collaboration is central to how we work.

    Soigné often partners closely with planners, photographers, content creators, and venues, providing creative direction and styling support that complements their expertise. Our involvement allows planners to remain focused on logistics and guest experience, while photographers benefit from refined, intentional compositions already in place.

    We are accustomed to stepping in as a creative partner, not a competing voice, and tailoring our scope to support the broader team.

  • Yes — intimate and micro weddings are one of our specialties.

    Smaller guest counts often allow for greater intentionality, detail, and atmosphere, which aligns naturally with our work. Whether hosted at a boutique hotel, private residence, or destination venue, we approach intimate celebrations with the same level of narrative thought and refinement as larger events.

    Many couples engage Soigné specifically to ensure that a smaller celebration still feels considered, elevated, and visually cohesive.

  • Soigné is based in Louisiana and works most frequently in New Orleans and surrounding regions, including historic districts, boutique hotels, and destination properties throughout the Gulf South.

    That said, we also accept select destination projects — particularly those aligned with our editorial, hospitality, or experiential design focus. Each commission is evaluated for creative fit, scope, and travel considerations.

  • Our work is fully bespoke and varies based on scope, location, and level of involvement.

    Most clients begin with a starting investment in the low four figures, with comprehensive creative direction and on-site styling reflecting a higher range depending on complexity and duration.

    We believe in transparency where helpful and discretion where appropriate. During inquiry, we’ll discuss your priorities and confirm whether our approach aligns with your vision and expectations before moving forward.

If you’re unsure which level of support is right for your event or project, we’re happy to begin with a thoughtful conversation.

@soignestyling

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